NIIOMA AI
We created a distinctive digital experience for NIIOMA that communicates its ambitious vision for AI, business and technology through an unconventional interface designed to feel as forward-thinking as the brand itself.
The story behind the project
The challenge
NIIOMA is introducing an ambitious concept that brings AI, enterprises, vendors and technology together within a new business ecosystem. The website needed to communicate a large amount of information without feeling like a conventional corporate technology website. It also needed a visual and interactive identity strong enough to support NIIOMA's positioning as a business being built for the AI era.
Our approach
- 01
We structured the experience around NIIOMA's story, progressively introducing the vision, philosophy, capabilities and wider ecosystem as visitors move through the website.
- 02
We designed a horizontal desktop journey that transforms scrolling into a more immersive storytelling experience and gives the website a distinctive sense of movement.
- 03
We created a separate vertical experience for mobile, adapting the same content and visual language to a navigation pattern that feels natural on smaller screens.
- 04
We developed a bold visual system combining typography, imagery, movement and spatial composition to reflect NIIOMA's forward-looking technology positioning.
- 05
We carefully designed transitions and interactions so the unconventional horizontal experience remains intuitive while supporting the wider narrative.
- 06
We built the experience responsively so its distinctive identity is maintained across devices without forcing the desktop interaction model onto mobile users.
The outcome
NIIOMA now has a digital presence that feels intentionally different from a conventional technology website and better reflects the scale and ambition of its vision. The horizontal desktop experience creates a distinctive storytelling journey, while the vertical mobile experience ensures the website remains intuitive and accessible across devices. Together, they give NIIOMA a digital identity designed around both innovation and usability.
Why this stack
We used WordPress with Bricks Builder, ACSS and Frames to create a flexible and visually expressive website that makes restaurant content easy to manage while maintaining consistency across the experience. Figma was used to design and refine the interface before development.
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